They acknowledge that introducing something new into the lineup of a storied brand often ruffles the feathers of long-time acolytes. (Consumers, after all, abhor change.) But new vehicles are essential to propelling the company forward, they say, and, if done right, ultimately serve only to strengthen brand identity.

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In addition, he suggests introducing competitive bidding into Medicare, something along the lines of what Mitt Romney proposed during the campaign.

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Introducing pay channels would also accustom fans of YouTube to paying for content, something the site is not known for, although it has sold and rented movies and TV shows from major studios since late 2008.

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