What you won't hear McGovern boast about is the telematics (GPS and other interactive systems) monitor that hides in the center console, or the paddle-control automatic transmission shifter that resides on the steering column.

FORBES: Magazine Article

This is Kinect Sesame Street TV, a fully interactive version of the award-winning educational program that goes on sale exclusively for Microsoft s Xbox game console in September.

FORBES: X Is For Entertainment

For example, the company recently developed a campaign for Electronic Arts that was able to target Xbox 360 owners with an interactive ad for NCAA Football '11 that allowed them to download a demo of the game to their console.

FORBES: Magazine Article