Our various calculations indicate, from a historical perspective going back 20 to 30 years, that paid-up participating whole life would have provided 200 to 300 basis points better performance measured from the time of purchase until theinsureds' life expectancies.
In just a few months, the laws of supply and demand create new products, provide external loss control support for insureds, and may financially incentivize some companies to do the right thing.
As Gillon points out, however, commercial policies are a lot trickier than residential coverage in terms of what the insurers can or cannot do on behalf of insureds.