"I'm not a representative of the Udinese fan club, I'm just passionate about all things that my region has to offer -- from sports to food and everything inbetween, " said Brovedani, who hails from the town of Spilimbergo.

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Plyming didn't state it specificially, but if you take this view to its logical conclusion, a regular 42-inch HDTV would get pushed into a no man's land somewhere inbetween -- it's not portable, not immersive, and therefore not able to compete in the long-term.

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