There is such a unique market opportunity created by the stark imbalancebetweensupplyanddemand that social entrepreneurs have enormous incentive to invest in clean water.
When prices for commodities rise, it is usually because of either a change in the cost of bringing the product to market (increasing fuels could do that), the cost of capital, or an imbalancebetweensupplyanddemand.
The Fed would use the discount rate rather than the federal funds market to supply or withdraw credit in response to any imbalancebetweensupplyanddemand for it.