Stepping cautiously through the slime until he reached solid ground, looking disoriented, he regarded his image in the shallow water of the river while the paratroopers dried their feet with an old shirt, then pulled on their socks and boots and rolled down their pants.

NPR: Excerpt: 'Legends'

It was an image of one of the explorers falling into icy water.

NEWYORKER: Show The Monster

In the story, he catches sight of himself in the forest pool and becomes transfixed by the image the still water reflects back.

BBC: Viewpoint: In defence of narcissism

That can hurt more than a rider's image because cyclists often need the help of their direct competitors for a water bottle, or to trade at the front of pack in a strong headwind.

WSJ: Tour de France: The Divine Comedy of Cycling Etiquette--Bradley Wiggins, Christopher Froome

One thing's clear, however: The artist purposely chose to position each image above a protruding ridgeline that runs along the cave wall, symbolizing either the surface of the water or tall grass that's obscuring the lower half of the deer.

WSJ: Prehistoric but Far From Primitive | Cave Paintings of Lascaux | Field Museum | By Mark Yost

Usess of the Airware technology, which started shipping last November, so far include agricultural drones that use image analysis to decrease waste of water and increase crop yields.

FORBES: Drone Startup Airware Lands $10.7 Million Series A Led By Andreessen Horowitz