It is a well-known secret among the locals that January's Sundance FilmFestival is the best time to hit the slopes - all of Hollywood is down in the village schmoozing and the trails are deserted.
"We're in more of a fitness-obsessed Hollywood, an extreme-fitness-obsessed Hollywood, " says Colin Geddes, a martial-arts-movie expert and programmer for the Toronto International FilmFestival.
Reliance had already announced at the Cannes FilmFestival in May that it would provide funding to eight film-production houses headed by some big Hollywood stars.