In the Blackadder film, for instance, Rowan Atkinson holds up a Tesco Clubcard. (Dome sponsor: Tesco.) Children can have their photo taken with a virtual ET. (Dome sponsor: BT) The hero in the show goes by the name of Skyboy. (Dome sponsor: Sky TV).

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Who's the hero of the show?

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Maxwell Smart, the show's hero, is a winner, but only because he is there when the big guys are brought down.

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Tall, blondish Robert Dudley even looks kind of like his namesake hero from The Rocky and Bullwinkle Show, though with none of the bombast.

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Even two or three years ago, some viewers of 24 were wondering how many more "worst days" the show's haunted hero could suffer through before ending his own miserable, split-screen life.

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Once any bursary has been awarded, the Unsung Hero will need to establish an appropriate audit trail to show how the money has been spent.

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Johnson is doing that with his latest venture: a reality TV show on TNT called The Hero.

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Early on, the show had an era of restraint in which the hero, Deputy U.S. Marshal Raylan Givens (the tall drink of water Timothy Olyphant), tried to convince his bosses that he could hold fire.

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