Dressed in a shiny grey suit and tie and carrying a Baywatch-style float, Mr Hasselhoff took to the platform to ringing applause and a standing ovation.

BBC: David Hasselhoff addresses Oxford Union

There's the inevitable slow motion run before the Baywatch theme music and a rendition of Freedom for the World, which shows Hasselhoff playing his famous Berlin wall gig ("a million people, " he points out with pride).

BBC: Edinburgh Fringe: David Hasselhoff is Hoff the wall

"It's amazing just looking out the window -- a bit like sitting in the front seat in Knight Rider, " he added, referring to the 1982 TV series starring David Hasselhoff and a sci-fi car.

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Bronte also lays claims to the oldest surf lifesaving club in the world (1903), an iconic claim in the city that mythologized lifesavers well before David Hasselhoff.

BBC: Sydney by the sea

Why do some celebrities, athletes and musicians seem to effortlessly shape the zeitgeist, while others--sorry, Hasselhoff--don't?

FORBES: The Trendsetters

LOVEFiLM will also bring popular NBCU science fiction dramas like the smash hit Heroes, in addition to David Hasselhoff's ultimate '80s cult TV classic Knight Rider, to its members.

ENGADGET: Lovefilm signs TV deal with NBC Universal, brings the Office, 30 Rock to British homes