The Palms in Las Vegas is matching hotel guest check-ins with Klout scores.

FORBES: Klout: The Biggest Popularity Contest Of All

Occasionally, she'll check in as the most obnoxious breed of hotel guest: the road-weary whiner.

CNN: Confessions of a hotel mystery shopper

Instead of screen scraping the hotel reservation system and calling it a mobile app, a system of engagement presented on a smartphone will know that a guest has entered the lobby for the first time and probably wants to check in.

FORBES: A Billion Smartphones Require New Systems Of Engagement

Check out your boat (if you are in Fethiye) and ask to see the guest list.

BBC: Sailing Turkey's Mediterranean coast