They branded the ideas of 969 with a logo: the iconic lion statue of India's Buddhist emperor, Ashoka the Great, set against a prayer wheel and the colorful stripes of the Buddhist prayer flag.

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It also looks great from behind the wheel, which surprisingly, many well-designed cars do not.

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"It's always a great feeling to get behind the wheel of a new car, " said Schumacher.

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Speaking of the jog wheel, the action is great -- not as heavy as a real deck, but still well-weighted.

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Villagers say Mr. Ehrmann didn't go unnoticed, dressing in black at the wheel of a Bentley and walking his two Great Danes, named Reuters and Saatchi after the news and advertising agencies.

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We are not inventing the wheel here--17 countries have already done this with great success, including Canada, Germany and the U.K. They have up-to-date systems.

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