Addressable advertising, as it is called, is one of the great promises of iTV.

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One of the great promises of the United States of America is economic mobility.

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One of the great promises of stem cell research is the potential to end the need for organ transplants by actually growing new organs from the DNA of the host.

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The great reform promises of Prime Minister Junichiro Koizumi have turned into meaningless ritual.

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At the same time, the rapid melting of Himalayan glaciers promises to deprive the great rivers of the Indian sub-continent, the Indus, Ganges and Brahmaputra, of their summertime source.

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But the problem with great speeches of the kind Obama delivered then is that they contain promises, and if those promises are not kept future speeches not only ring hollow, they are reminders of what has not been fulfilled.

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Although the movie is elegantly made and has moments of great beauty, it somehow falls short of delivering the tremendous emotional impact that it promises.

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Company silos are not a new phenomenon, but in a world where brands are increasingly built (or destroyed) by customer conversations across social media, marketing leaders have a new imperative: They must align their organizations around the consistent delivery of great customer experiences in order to fulfill their brand promises.

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