This means that an international business must pursue a globalization and a localization leadership at the same time, a globalization leadership for the global characteristics of the bundle and a localization leadership for the local characteristics of its bundle.
Building on this theme, we spent a lot of time today looking at what is happening with globalization in the current environment and we focused on what it takes to be a leading organization when faced with the kind of challenges we are seeing in the short term and the opportunities in the global economy in the medium term.
Even with price shocks due to technological changes and rapid globalization, prices in the short-term and long-run were more stable than at any other time in American history.