It's easy for the game itself to be of secondary importance in such situations.
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As much people watch the Super Bowl now for the ads compared to the game itself.
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The game itself was many things: tightly contested, defensive minded, played in the paint.
There are rituals imbedded in the game itself, e.g. the kickoff is a ritual.
The game itself is looking like a mix of Uncharted and Gears of War.
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The game itself looked like a combination of a cribbage set and a Chinese puzzle box.
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Oddly, the chess puzzle attracts enthusiasts who have no interest in playing the game itself.
The game itself was switching swiftly from end-to-end without either side creating clear-cut chances.
The game itself turned on a false assumption, suggesting a deeper fault in the system.
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High school players can attend the game itself if the expenses are low enough.
The HBR article suggests that innovators may change the game itself, and without bothering to tell anybody.
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As for the game itself, though it had excitements, the pace of five-day matches could be glacial.
But like the game itself, they show promise that is never fulfilled and ultimately go no where.
The game itself was very hotly contested with both sides putting in some huge hits and strong carries.
Players will still be able to buy items to get ahead, but the game itself will remain as-is.
Beyond the 60-second TV spot, the game itself is being played in the Mercedes-Benz Superdome in New Orleans.
But what happens when it is the game itself that is the problem?
The game itself suggests some changes and points out to its users where the relevant section of code is.
In recent years, advertising for the Super Bowl has become as much a spectator sport as has the game itself.
Hopefully the game itself inspires more developers to implement deeper customization and player-generated content models into their games as well.
In any case, as clever as the game itself is, the real stars of the Skylanders show are the figurines themselves.
The game itself has released to critical acclaim, with most outlets citing how integral the soundtrack is to the game experience.
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Not because of the subscription cost, the game itself was just horrendous.
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As a professional, adrenalin gets you through, but the game itself, as I said, was an irrelevance after lives had been lost.
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Not much is known about the game itself, but critics were wowed by its look and feel from trailers shown at E3.
The game itself is expected to attract hundreds of millions of fans around the world, including millions in the U.S. on Fox.
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This could allude to the hallucinations I mentioned earlier, but it could also be referring to the reality of the game itself.
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The biggest portion--nearly 45%--goes toward simply programming and designing the game itself.
Before I get on to the game itself the biggest headline for me was the creation of a new range of Disney toys.
That would effectively end the oft-used move of lowering your head and nailing an opposing defender, a tactic as old as the game itself.
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