The first manager could have changed incentives for the sales teams, created cross-functional segment teams, or refocused marketing efforts.

FORBES: Why Managers Love to Reorganize -- But Shouldn't

"Unlike existing traffic alert solutions, we're helping take the guesswork out of commuting, " said Stefan Nusser, Functional Manager, Almaden Services Research, IBM.

ENGADGET: IBM shows off Smarter Traveler traffic prediction tool