Usually, account planning, the function responsible for gleaning consumer insight and inspiring creative ideas, is the purview of the ad agencies alone.

FORBES: By Being Unorthodox, Kraft Transforms Itself Into A Creative Powerhouse

The new planning office's function is to integrate all these efforts and make them operational.

CENTERFORSECURITYPOLICY: Post-War Planning

If you believe that development planning is a valuable managerial function, just make it a priority and carve out the minutes and hours for it.

FORBES: Why Employee Development Is Important, Neglected And Can Cost You Talent