While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.

FORBES: 5 Secrets to Use Storytelling for Brand Marketing Success

The key is for athletes to learn their "optimal state for performance, " or the emotional and mental state that enables the best of their abilities to shine in performance, said mental conditioning coach and former triathlete Chris Janzen, whose practice focuses on unlocking "the clarity, mental strength and emotional endurance" to help athletes maximize their potential.

CNN: The highs and lows of the 2012 Olympic 'crying games'

James Wolfensohn, former president of the World Bank, focuses his outlook on Africa, looking at poverty and growth in an ever-shifting globalized landscape.

FORBES: Next Week's Guest: 2011 Outlook

While Hollywood focuses on the writers' strike, this former math teacher has a different obsession: keeping the flailing NBC sci-fi yarn Journeyman on the air.

FORBES: Magazine Article

Citizen Couture: Former tax professional-turned-freelance photographer Jason Jean focuses on beautiful people within the fashion world and creative communities, but anyone can appreciate the subjects' seemingly effortless style.

CNN: Style bloggers to follow in any season

But if the United States deserves criticism for openly supporting Rios Montt's rule, it also should be credited for supporting Guatemalan efforts to put the former dictator on trial, said Anita Isaacs, a professor of political science at Haverford College whose research focuses on Guatemalan politics.

CNN: Guatemala confronts a dark chapter