The plaintiffs sued for deceptive acts and practices under the federal Consumer Protection Act, New York's General Business Law and New York City's Administrative Code, charging that McDonald's negligently sold food high in cholesterol and fat, and failed to warn about the dangers.

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Specializing in a healthy, organic version of the traditional high-fat fast food, Naked Pizza has won financial backing from Dallas Maverick owner Mark Cuban.

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The proposal addresses how toys and other marketing freebies entice children to buy fast-food meals that are high in fat and calories, Mar said.

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