In the first episode, employees at Cheezburger compete to create a video about cats that will be featured on the website.

FORBES: LOLcats To LOLwork For Ben Huh And Cheezburger Gang

DeadlineDetroit, a new local news website staffed by Detroit media veterans, first discovered the video, which Tretch5000 apparently posted by accident on June 22.

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One of the first is Arsenal Football Club which will use it to let fans watch video clips of goals and match highlights via its website.

BBC: Money in your mobile