The only real way we can choose between books is to begin to read them, and if publishers want us to fall in love with their books, they have to make at least the first chapter available for free online.

FORBES: Book Discovery: Give Me Blind Dates With Books

The Beijing News notes that progress on environmental protection was an entire chapter for the first time in the white paper.

BBC: China media: Philippines row

Go here to DWNLD the first chapter of the zine for free.

FORBES: Connect

For example, the first chapter involves someone debugging a computer chip.

FORBES: You Can't Dial There From Here

"This is an exciting new chapter in our history as, for the first time, we will be flying directly between continental Europe and the US, " British Airways' chief executive Willie Walsh said in a statement on the BA.com Web site.

CNN: British Airways subsidiary launches transatlantic service

"Under Shai's leadership, we've successfully achieved our goals in the first chapter of Better Place, and we owe Shai our gratitude for turning his powerful vision into a reality, " said Idan Ofer, Chairman of the Better Place Board of Directors.

ENGADGET: Better Place founder Shai Agassi steps down from CEO post