Setbacks but also splintering can account for some falls: See Time Warner, No. 42 then and 163 now (and only the fifth biggest media company, instead of the largest).

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The media coverage of the fifth anniversary of Schalit's kidnap devoted no attention to his Palestinian captors.

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Its ten-year-old Radio Okapi, run in tandem with the Fondation Hirondelle, a Swiss NGO that promotes free media, has 14m daily listeners, a fifth of the population.

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Yvonne Bauer, 34, is the fifth generation of her family to run a German mass-media company started in 1875.

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Despite the wildfire effect of social media on negative news, only a fifth of respondents said that their companies continuously monitor reputational risk.

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Without censorship, advertising spending in South Africa has grown by 15.4% a year since 1996, making it the world's fifth-fastest-growing market, according to Zenith Media Worldwide.

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According to Brad Adgate at Horizon Media, ratings at Idol last year were up for the first time since the fifth season.

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The blogger and author of The Frugalista Files: How One Woman Got Out of Debt Without Giving Up The Fabulous Life is marking her fifth annual No-Buy Month, a project which has garnered her national media attention and spawned a mini movement among her readers and social media followers.

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European news media recently reported that a surgeon in Spain received approval for another face transplant, which would be the fifth in the world.

CNN: Face transplant patient regains self-confidence