Morgan Spurlock made his name as a documentary film-maker with Super Size Me, which looked at the effects of eating fast food.

BBC: Morgan Spurlock

Worse, McDonald's was opening stores too fast, with each new one eating into the sales of existing outlets.

FORBES: You Want Data With That?

Obviously a key requirement is eating with a fork (again) and for the fast-food culture of America, that shift may be more seismic than we realize.

FORBES: The Fork That Buzzed CES 2013

The company's push to reinvent itself comes as people are increasingly eating at fast-casual chains such as Panera Bread Co.

NPR: Wendy's Stands By Outlook Amid Transformation Push

Trans fat chance: There's something about stepping into the air-conditioned domicile of fast-food joints like Wendy's International that incites a twinge in the consumer conscience about healthy eating.

FORBES

The fork has another trick up its sleeve too, which is that when it thinks you're eating too fast, it'll vibrate when you put it to your lips to let you know to slow down, cowboy.

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