He cited two games as examples: Spore in which players guide theevolutionof simulated life forms and Second Life, a shared online world in which players create elaborate virtual homes, businesses, and relationships.
The Xbox 360, alongside Microsoft's entertainment industry partners, is at the forefront of that evolution as one ofthe only devices that brings all formsof entertainment together in one device, while making access to content easy and providing new ways to interact with existing programming.