You would see the evolution of a concept.

NEWYORKER: Creation Myth

The band took its name from the concept of de-evolution, human being and society devolving, not progressing.

NPR: The '80s Strike Back: Devo's Mark Mothersbaugh

An example: 1790's Zoonomia, by Erasmus Darwin (Charles' grandfather), whose observations prefigure the concept of evolution.

FORBES: Magazine Article

The evolution of the lens establishes this concept as something new.

FORBES: The Capitalist Touch: The Dedicated Vision Of MYKITA

Times and tastes, however, are changing, and a growing number of cooks, cafes and concept stores in Milan are trying out new ideas in the name of culinary evolution.

BBC: Milan��s designer label food