Tourism bosses hope the event will boost the area's economy.

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This figure includes everything from spectators spending money on accommodation and food and drink, to the funds invested in infrastructure improvement projects, Welsh firms supplying goods and services for the event, and the wider boost it will give to the Welsh tourism sector.

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If the event comes off without too many hitches, it could boost investment and tourism in the long run.

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In western United States, more than 1, 000 people may flood the small town of Kanarraville, Utah -- population 300 -- to get one of the best views of Sunday's event, said Bonnie Char, spokeswoman for the Cedar City-Brian Head Tourism Bureau.

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The staging of the event must also form part of a more comprehensive tourism, sports development and business investment strategy demonstrating public and private sector and community support.

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Visit Blackpool tourism manager Mandy Blythe-McCallum said many hoteliers who close for the winter opened especially for the event.

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Yet most impressive are the more modest homegrown ventures: new boutique hotels, restaurants, small IT shops, printers, event planning, and tourism offerings. (In 2010 alone, 18, 447 new businesses were registered in Rwanda.) A young woman dressed in smart attire urged two visitors to come to her new shop, which sells upscale fabrics and offers custom tailoring.

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