Jack Riley, the author, says he was surprised by their willingness to talk, sometimes with no more inducement than a chocolate bar at the end of the interview.

ECONOMIST: Drug abuse

Similarly, I always used to advocate shaking hands with your host at the end of an interview segment.

FORBES: Befriend Your Host -Media Training

Towards the end of her interview, Stephanopoulos informed Bachmann that she can expect the media to begin attacking her family, and specifically the 23 foster children that she and her husband cared for.

CENTERFORSECURITYPOLICY: Unmasking the "International Community"

"The objective of periodisation is to play every game with your best 11 players, " Verheijen told BBC Sport during an hour-long interview, following a presentation at the UKSEM sports medicine conference at the end of last month.

BBC: Total fitness from the land of Total Football

General manager Glen Grunwald said Kidd had indicated during his end-of-year exit interview that he would return for a second season with the team.

WSJ: Jason Kidd, New York Knicks: Jason Kidd Retires

Journalists seeking balancing perspectives sometimes do not even interview corporate scientists, or if they do, they relegate their comments to the back end of their piece to signal to the reader that they do not take industry views as highly credible.

FORBES: The Politics of Obesity: Here Comes the NGO -- Media -- Class Action Bar Complex