We challenge our e-mailers to send us the first line of that new novel, and we'll tell you if it's the best of lines or the worst of lines.

NPR: Could You Be the Great American Novelist?

That desire led to us to create our first e-zine: Perspective: the Antidote to Brand Myopia, launching on Tuesday, November 13th.

FORBES: Perspective: the Antidote to Brand Myopia

Unlike its first foray into the US market, Digital Li Ning is solely an e-commerce store without any physical retail outlets.

BBC: Viewpoint: Why do so few Chinese brands go global?

We're asking you to e-mail us with that first line from your novel that's been in the drawer all these years.

NPR: Could You Be the Great American Novelist?