The drinks industry boom contrasts with other sectors where sales are not living up to high expectations.
The government was also working with the drinks industry to establish a voluntary agreement on responsible drinking labelling.
Health campaigners say that is too low to have an impact, but the drinks industry described the proposals as a "pragmatic solution".
The health board and mayor's office have already angered the drinks industry with recent adverts highlighting the dangers of drinking high-calorie drinks.
The thirst for highly profitable global brands drives the drinks industry.
The media coverage observed that the drinks industry disputed the statistical basis for this claim, but offered little in the way of explaining why, or who might be right and for what reasons.
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Last week, during a visit to Newcastle, Mr Cameron said the level of drunkenness in the UK was a "scandal" and that supermarkets, bars and the drinks industry should do more to help the situation.
Henry Ashworth, chief executive of Portman Group, which operates a code of practice for the drinks industry, said it was questionable whether removing the drinks from shelves was the best way to help people who misused alcohol.
Even critics of the government's approach say there should be a place for working alongside the food and drinks industry and the government says it will regulate if the voluntary approach fails to produce results.
Critics have also attacked the NAACP and Hispanic Federation for accepting funding from the soft drinks industry.
The ad, which aired on US cable networks on Monday, follows mounting pressure on the soft drinks industry.
Johnston said Kilmarnock's survival in Scotland's top flight was important for the Ayrshire economy following a blow to the local drinks industry.
Amid the bailout bonanza Kirin's decision to pursue its rival in what will be the biggest drinks industry shakeup in decades is refreshingly businesslike.
All the top names in the world's drinks industry have bought or set up Argentine wineries.
The deal was put together earlier this year, as the international food and drinks industry undergoes a wave of consolidation, and was approved by both sets of shareholders last month.
But David Poley of drinks industry body the Portman Group said the problem with making the labelling scheme compulsory was that EU regulations said units could not be included on wine labels.
The National Substance Misuse Strategy has recommended that drinks industry sponsorship of sport and other large events be phased out by 2016.
In the late 1970s, S. Daniel Abraham shook up the weight-loss industry with his Slim-Fast nutrition drinks.
In the past year alone, household names like Pepsi, Gatorade G2, Rockstar Energy Drinks and Jolly Time Popcorn have invested in national marketing efforts with the industry.
Industry tracker Beverage Digest has reported that consumption of fizzy drinks in the US has been declining steadily since 1998.
As is only fitting, the first minister has taken of late to defending - indeed actively promoting - Scotland's drinks industry.
Karanja's journey in Kenya's drinks industry started in 1997, when she started a fortified wine business aimed at the lower end of the market.
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