The new Heineken bottle is 1.25 inches taller than the old bottle, with a longer, narrower neck and a thumb groove designed to improve the grip and encourage the drinker to hold the bottle lower, thereby keeping the beer colder.
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And because of the way it is served (the ice meaning all the cider does not fit into the glass at once) the bottle generally sits on the table next to the drinker, making the brand highly visible, which Mr Breen admits "definitely helps".
"Psychologically, it's just another blow for the beer drinker, the pub and the brewery and it's just another thing that might make people at the margins think 'it's too expensive to go to the pub, I'll just buy some alcohol from the supermarket and take it home', " he added.
Indeed, the only real drinker in the novel is the racist, violent Bob Ewell.
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During this time, they will be unable to detect the unregulated drinker who is driving with a BAC far in excess of the current limits.
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The most coveted table, underneath a painting called The Absinthe Drinker, was, as ever, "reserved".
For the wine drinker, buying a contract is simply a way to lock in a price (gambling it won't get cheaper with time).
The more winemakers in a single region try to focus on what makes them different from each other, the less fun winemaking is for them and, ultimately, the wine drinker.
Mixed lots are often among the best deals at auctions, Mr. Jessen said, noting that they were popular with the "drinker" set (which I assumed meant middle-class buyers like me).
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He told the court his sister said the accused was a heavy drinker and would kick the doors, and complained about discarded cigarette ends and Ms Shiers' buggy being left in the communal hall.
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Ten years ago, the average beer drinker was content with three or so brands.
If the retro tipple is not your thing, the city also has plenty of stylish, modern cocktail bars to appeal to the contemporary cocktail drinker.
And while it may seem a unique way of appreciating wine, it is just this sort of attitude that will hold the key to gaining a better understanding of the Asian wine drinker and their tastes.
The world's drinker may have to wait before unscrewing a celebratory bottle or two.
In time, the temptation to take pilsner several steps beyond--to go lighter and lighter, until the lager neither offends nor intrigues any potential drinker--overcame dozens of giant breweries around the world.
Mr Bennett was described as "vulnerable" and a "heavy drinker" by the prosecution.
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Despite running a thriving medical practice, he had become a binge drinker, notes The Guardian in a May 2010 profile, and by 1997 was regularly being admitted to the hospital.
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It clearly penalizes those that go out to the movies and the families that buys a large soda and shares it, but as mentioned before, the at-home soda drinker can drink away.
Homeless and a heavy drinker, he was the person who called the police on September 17, 1998.
Aged tawny ports, from 10-year-old to 20-year-old and up, are among the easiest to love, most drinker-friendly luxury wines ever bottled.
The police said the number of reported "street drinker events", including crimes and anti-social behaviour, had dropped by 49% in that time.
Some literary anniversaries are easy to pair with the appropriate booze: Any literate drinker can justify an Irish whisky or a pint of Guinness on Bloomsday.
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"Minimum unit pricing would penalise responsible drinkers and treat everyone who is looking for value in their shopping as a binge-drinker, " said the body's chief executive Miles Beale.
The researchers' work began two years ago when Dr Misra, a heavy coffee drinker, left a cup unfinished and noticed the next day that the coffee was covered by a film of oil.
He told the court that Mr Bennett was a heavy drinker and was seen on CCTV staggering about.
Blame (or, if you're a wine drinker, credit) not only the industrial policy of Canberra but the thousands of wine-happy growers and marketers around the world.
Another image of Miss Knox at the time of the murder is that of a non-drinker and non-smoker, who declared her favourite pursuits to be yoga and backpacking.
Often more level-headed than the others, he was known as the calm member of the group - though he was apparently a heavy drinker and sometimes given to angry outbursts.
She said she was a binge drinker, but she was not in the middle of a binge when the fire took place, and that she had drunk 10 alcoholic drinks during the day.
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