Among his additions, a return of the Donald, and his once hit The Apprentice.
So if matters are so dire, why did the Donald leave the race, if only temporarily?
But The Donald is rich (although how rich is in dispute), and he's famous and he's powerful.
The only difference is the Donald says it so directly that it cannot be mistaken for policy rhetoric.
It's called "The Art of the Comeback, " and "The Donald" has quite literally written the book on it.
The Donald is a real cool guy with a great sense of humor.
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She was walking on a footpath near the Donald Dewar Sports Centre when a man approached and started talking to her.
Several hundred people packed the Donald W. Reynolds Center for American Art and Portraiture, where John Legend, Common and T-Pain performed.
The Donald's declaration of non-intent follows Mike Huckabee's at the weekend.
And James Poniewozik at Time reminds us that the Donald threatened to run in 1988 and 2000, before withdrawing the threat each time.
Forbes called The Donald a few minutes after his announcement, which caused a predictable collective eye-roll among media types on Twitter.
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The Donald, as he is often referred to in the celebrity press, said that he was disappointed with the Republican Party, and Washington politics overall.
The Duke and Duchess ended their public engagements at the Donald Dewar leisure centre, where they played each other in a short game of table tennis.
Other ideas will be hatched in newly built incubators, including the Monsanto-backed Nidus Center for Scientific Enterprise and the Donald Danforth Plant Center, opening in 2000.
Amid all the media appearances, The Donald has found time to bail out long-time friend Patricia Kluge, the financially distressed ex-wife of late media billionaire John Kluge.
In addition to promoting his golf courses through the Golf Channel and producing pageants and series for the small screen, The Apprentice once again helped keep The Donald relevant while raking in extra cash for the billionaire.
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If, like the Donald, you are used to being involved in defaults in the billions, one surmises it would be easy an easy transition to the concept of owing trillions as the United States has now done.
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On Thursday the duke and duchess were in Glasgow, where they visited venues being used for the 2014 Commonwealth Games, as well as the Stopover Project homeless shelter and the Donald Dewar Leisure Centre in the Drumchapel area.
People like Li YanHong and Robin Li, founders of Baidu.com, or famed entrepreneur Jack Ma, founder of Alibaba group, which owns the most popular e-commerce sites, or Pan Shiyi and wife Zhang Xin, the Donald Trumps of China.
Unfortunately, our celebrity culture has placed a priority on public excess, the insatiable need to be richer than the next guy, keep up with the private equity billionaires, the hip-hop entrepreneurs with diamonds in their ear lobes, the Donald Trumps of the world.
Nicknamed the "Donald Trump of the Tropics" in the Miami press, Perez started his career as a developer in low-income housing.
His most popular characters, the doggedly determined Mickey Mouse and the libidinous Donald Duck, represented the ordinary man's ability to triumph over any adversity, even a Great Depression.
The impressive Donald was swiftly on the mark again on the resumption however, two penalties inside the first four minutes giving New Zealand the lead for the first time.
Before the tournament, Donald said the main lesson he's taken from winning five times in the last 14 months is the value of patience.
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While checking out the yard, Donald found the stunning evidence: The real estate brochure from when the house was on the market two years ago.
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They worry that, having won the war, Donald Rumsfeld, the defence secretary, is now going to lose the peace by stubbornly refusing to send enough troops to do what is needed in Iraq.
Mr Berry, who has kicked up something of a public fuss about this, hopes that the office of Donald Rumsfeld, the secretary of defence, will produce a waiver to allow Bancroft to resume beret production.
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