Part of the Desi Hits strategy is to educate artists and heads of labels on desi music and culture and the potential market that community offers.
The photo shoot is available on the website of Desi Hits, a New York entertainment company that straddles Hollywood and its Eastern cousin Bollywood.
She has released four mixes of Judas and Born This Way, reversioned by the American-Indian music company Desi Hits, which creates East-West "fusion" content targeted at South Asians the world over.
It records and distributes content from both worlds, with a focus on creating a fusion of the two as it introduces Western artists to a new, larger audience called desi (Hindi for everything from the Indian subcontinent) and provides South Asian artists a platform from which to cross over to the Western world.
The former military leader of Suriname in the 1980s and early 1990s, Desi Bouterse won enough parliamentary support in July 2010 to be elected president.
The illegal alcohol - commonly called desi daroo or country-made liquor in India - is called cholai in West Bengal and it usually costs as little as 10 rupees (20 US cents) and the majority of the consumers are poor, daily-wage workers.
BBC: India doctors fight to save West Bengal alcohol victims
At the helm is longtime producer Larry A. Thompson, whose resume includes biopics on Desi Arnaz and Lucille Ball, Sonny and Cher and the Duke and Duchess of Windsor.
In June it entered into a joint venture with Universal Music Group to create a new label, Desi Hits Universal, fully funded by the record label giant.
Its target is Desi Bouterse, a former military dictator who leads the coalition's largest party.
The latest target demographic is Asian-Americans, with MTV Desi (for Indian-Americans), MTV Chi (for Chinese-Americans) and MTV K (for Korean Americans) all appearing during the past year.
"The industry has been looking forward to the publication of this standard for some time, " noted Desi Rhoden, Chairman JC-42 Memory Committee and Executive VP Montage Technology.
Their innovation, reported this week in Science, is based on desorption electrospray ionisation (DESI), an analytical technique which can be deployed in the field.
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