The combined forces of the Software-as-a-Service deploymentmodel, the role of Salesforce.com as the master data aggregator and integration point, buying habits of marketing departments and cooperative efforts among vendors have created a situation in which IT plays almost no role in supporting the use of marketing technologies.
That focus on driving customer value via a new business and deploymentmodel helped fuel the early days of Cloud computing and established a customer-focused ethos that is still present in most Cloud companies.
What is more, if Congress is serious about procurement reform in the Pentagon, about reducing the unacceptably long lead-times from program inception to deployment, and about minimizing the costs of defense systems, it will find no better model than the approach used to bring on line successive generations of submarine-launched ballistic missiles.