's four major U.K. newspaper titles, the others being the Sun, the Times and Sunday Times, but its circulation has been declining in recent years.

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Of this, SPARC enterprise servers contribute more than 50% of servers revenue for Sun, however the growth has been declining.

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The "misperception" may have been aggravated by Sun's eight consecutive quarters of declining revenue (year-on-year).

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It may also, of course, have something to do with the declining readership of his tabloid papers, which are suffering the same fate as most newspapers worldwide: The Sun down from 3.5 million copies sold in 2000 to around 2.8 million copies today, and the News of the World down from more than 4 million in 2000 to 2.6 million just before its closure.

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