This is something, by the way -- going back to my involvement -- two or three days after this happened, we had a meeting down in the Situation Room in which I specifically asked Bob Gates and Mike Mullen what assets do we have that could potentially help that BP or other oil companies around the world do not have.

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"The last days were so bad that we had to say -- and did say -- 'Enough is enough', " said Ambassador Gabriela Shalev.

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When I was a kid, I used to see Cinerama movies and Todd-AO, and it was in the days we had what we used to call roadshows, when we'd have one spectacular Cinerama theater per town, not 50.

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The pain in our pivot came from having to re-calibrate our vision and change the expectations we had in the early days for what the company would become.

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