Legal opinion sought by the Information Commissioner said the data retention powers could contravene European laws on human rights and privacy.
That's a pretty significant change, as the previous policy boasted data retention limits of only 90 days.
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They believe it is necessary to extend the retention of data to emails and internet traffic in order to combat serious crime, including terrorism.
Home Secretary Alan Johnson told the Commons that DNA profiles had had a "profound impact" in bringing criminals to justice, defending the retention of data even of people who were not convicted of a crime.
For Google, which holds more than 70% of the search-engine market by some counts, data retention is one area where the company may be vulnerable.
The race to cut data-retention times, however, may be largely a marketing tactic, according to some privacy advocates.
More important, it trumps Google's own bid to reassure users of their privacy: In September, the search giant cut its data retention period from 18 months to nine months.
However, the further retention of the data should be allowed where it is necessary for historical, statistical and scientific research purposes, for exercising the right of freedom of expression, when required by law, or where there is a reason to restrict the processing of the data instead of erasing them.
Ms. Gadsden-Williams says she plans to track the progress by examining data in hiring, retention statistics, promotions and exit interviews.
Increasing compliance requirements force longer retention of more information, regulating the amount of data that needs to be stored.
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Look at the healthcare industry: the HITECH Act will require medical facilities to implement EMR systems for data retention and collaboration by 2015.
Many factors are at play here dealing with individual or third-party data retention policies sometimes beyond your control as well as continued usage of the same private encryption key and password.
In the UK civil liberty groups fear that the EU law will be used to help usher in another controversial law that also mandates data retention.
In most cases, it is better to have higher rather than lower engagement scores, but in order to take action directed towards improving organizational performance, the items need to be looked at separately and used to make data-based changes that will drive employee retention, performance, and commitment.
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