If the intent is to convert consumer interest to purchases it might be time to reduce the volume on talking babies and dancing monkeys and up the attention on brand.

FORBES: Creating the Perfect Super Bowl Ad

If she's going to say yes, she's going to say yes (or ... there's always the other possibility), and a cast of thematically dressed thousands and dancing capuchin monkeys, with celebrity cameos, won't top the fact that the person she loves has just floated the notion of spending eternity together.

CNN: What's with public marriage proposals?