"The existence of an independent authority for media self-regulation is necessary to raise the credibility of the media, to minimise the number of court cases against journalists and to assist in resolving conflicts, " said Mr Zlatev.

UNESCO: MEDIA SERVICES

"Unverified reports are on an upward trend, and to a certain extent that has undermined the government's image, disrupted the information order, reduced the credibility of the media and brought a strong social response, " the agency said.

BBC: China's web users are powering dissent

But this is less about the limits of knowledge and than about protecting the fragile credibility of Time and the legacy media.

FORBES: Are There Questions Political Reporters Shouldn't Try to Answer?

Our joint success relies on the trust, credibility and transparency of our access to media.

CENTERFORSECURITYPOLICY: Center for Security Policy | Getting Serious About Strategic Influence: How to move beyond the State Department��s legacy of failure | Page: 4

And for all of the changes in the media industry in the past decade, newspapers continue to carry more credibility with news consumers and opinion leaders than other type of media.

FORBES: The Sounding Board

The application of high professional standards will give media a new credibility.

UNESCO: Communication and Information

And so it goes: Businesses worry about miffing their dealers, consumers worry about the security of their credit cards, media companies worry that selling goods will compromise their credibility.

FORBES: World Weary Web

The media and the public can be very fickle and inconsistent on the issue of credibility.

FORBES: Are you credible? -media training

The report's suggestion that online material had far less reach and credibility than traditional media was seen as out of touch by some critics.

BBC: Leveson: Internet needs new privacy laws