In general, the executives in the Center for Creative Leadership study were healthier than the average American.

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Moderate noise allows us to enter a state of mind conducive to creative breakthroughs, the study found.

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In study after study after study, the most brilliantly creative people are also the ones with the most output.

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Mind-wandering, often seen as daydreaming, allows the brain to incubate new approaches to familiar problems, serving "as a foundation for creative inspiration, " says the 2012 study in Psychological Science.

WSJ: Tactics to Spark Creativity

Novelist and professor of creative writing at the university, Andrew Cowan, welcomed the introduction of creative writing at a younger stage, saying this would help students going on to study the subject at a higher level.

BBC: Creative writing to be offered at A-level

The study was a collaboration with Prof Richard Marggraf Turley of the English and creative writing department and Prof Howard Thomas from the Institute for Biological and Environmental Studies (Ibers).

BBC: William Shakespeare

Walking away from a problem to do simple, routine tasks, and letting the mind wander in the process, can spark creative new connections or approaches to solving dilemmas, says a 2012 study in Psychological Science.

WSJ: Tactics to Spark Creativity

Part III is a more detailed case study illustrating the positive results arising from learning skills, which have led to fruitful, creative, commercial enterprises in Harare, Zimbabwe.

UNESCO: Education

Researchers at Northwestern, in a small study using brain imaging, have found preliminary evidence that being in a positive mood aids the creative process in problem solving.

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