At the cost of the coffee plus a 20% margin.

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The likelihood of increased production meeting rising domestic demand and sustaining exports is unlikely, says Ramesh Rajah, president of India's Coffee Exporters Association, citing the high cost of cultivating plantations.

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The higher cost means gourmet coffee drinkers aren't seeing the full benefit of a steep price drop in the past year.

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It would cost about the same as a cup of coffee in New York City to deworm a child in Sauri for a year, so the equation goes.

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But the bottom line is that regardless of cost or justification, the Jura is really cool, fun, and makes great coffee.

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Twenty years passed, until around 2005, when with the continued coffee shop growth, the reduction in size and cost of those office machines to more powerful mobile versions that could fit in our back pocket and, most importantly, widely available wifi, enabled us to unshackle ourselves from the desk and work wherever we wanted.

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Einhorn highlighted increased competition in the single-serve coffee market as a threat to Green Mountain Coffee Roasters, which does not have the low-cost capacity of new competitors.

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