Digital storage hardware and software will play an important role in providing the level of services and performance that consumers are expecting while controlling both the cost and energy use of the required data centers.

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This market presents a huge opportunity because cosmetics sell directly to consumers without the cost-controlling influence of an insurance company.

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It makes sure that we actually start bending the cost curve, controlling the rise in premiums, by instituting better practices in terms of how we reimburse doctors and how we ask hospitals to work together.

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The next step, Borgiani says, will involve getting appliances connected to the Internet--not for the hare-brained idea of serving up Web pages, but for controlling a manufacturer's service cost.

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