The company said upon unveiling the new slogan earlier this month that creative executions would begin occurring during the first quarter of the year.

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"My first rifle" is the company's slogan.

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Instead, Samsung's ads, which are meant to promote the products and elevate the company's image, will stick with the company's "Samsung Digitall:Everyone's invited" slogan.

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Companies that have done it right, she says, include Nike, which invited Converse customers to send in video of themselves talking about their favorite experiences with its sneakers, and Ford Motor 's Mazda unit, which requested photos and video clips from people that creatively show what the company's cars and "Zoom-Zoom" slogan mean to them.

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Companies that have done it right, she says, include Nike (nyse: NKE - news - people ), which invited Converse customers to send in video of themselves talking about their favorite experiences with its sneakers, and Ford Motor 's (nyse: F - news - people ) Mazda unit, which requested photos and video clips from people that creatively show what the company's cars and "Zoom-Zoom" slogan mean to them.

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Company computers created a combination of words that played off the slogan, taking into account character length and graphic resemblance to the original phrase, he said.

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The slogan has been used by Apple to hammer home what the company feels is a major advantages over its smart-phone rivals.

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Company founder Fowler says the slogans were started a year ago as a parody of the British wartime slogan "Keep Calm and Carry On, " which was intended to encourage Britons to keep up their spirits.

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