The project is a joint venture between Hab, a development company set up by Grand Designs TV presenter Kevin McCloud, and GreenSquare, a registered charity that invests in social housing.

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Not content to remain in the development business, Menon has also set up a company to sell branded furniture and lighting under his PNC initials.

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Having set out the weapons of choice, how does a development company for a social networking game protect itself on the IP battleground?

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