Or painfully obvious:For Pepsi Smash, a summer concert series on the WB network, the cola company helped design the set and pick the hosts.

FORBES: Magazine Article

The company also said it wants to set up a centralised design team to increase efficiency.

BBC: GM's European brands are losing money and market share

MIT, the design consultants think that a central area should be set aside as cheap accommodation for company start-ups.

ECONOMIST: Yorkshire