The credit reference company Experian has published figures showing that identity fraud had leapt by 66% during the last year.
The company also owns baseball-reference.com, the go-to spot for current and historical data sought out by baseball nuts.
According to stock market legend, the company's odd name is a reference to the inventor Q in the James Bond films.
Editors' Note: The description of Bio-Reference has been revised to correct an erroneous reference to financiers of the company during its first 15 years.
Mr Kielholz dismisses speculation that Swiss Re will team up with the new company (wisely avoiding any reference to cows).
By rights, the F12 shouldn't be able to do what Ferrari says it can do, which is to lap the Fiorano circuit, the company's time-honored reference track, in 1:23.
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Note that the story will include a reference to the August 2010 cover story about the company in Forbes.
The company hopes to be at the vanguard of a new way to approach reference: relying on laypeople for answers rather than experts or authenticated sources.
The company behind the kit has chosen the Royal Cornwall Hospitals Trust as a "reference site" for the equipment.
The company branched out from selling bibles to peddling reference books, cookbooks and childrens books.
As part of a co-operation agreement with Nokia, Microsoft is using the Finnish company as its hardware-maker of reference.
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Intel's barking up all kinds of trees (ones planted by Qualcomm, NVIDIA and ARM) with its Moorestown Atom platform, and while it'll be quite some time before we see an Atom Inside sticker gracing the face of a smartphone, the company's making sure the world sees what it has ramped up so far with reference builds here in Taipei.
ENGADGET: Intel demos Android 2.1 on Moorestown smartphone (video)
We called the company ourselves, just before its entire site was replaced by the single-page statement, eliminating any reference to a phone number.
NetApp works with both Cloudera and another Hadoop company, Hortonworks (note the Dr. Seuss elephant reference).
You simply send the company your name and address and it will cross-reference your details with its database.
Experian, a credit reference agency, commissioned a waste analysis company to examine the contents of 400 domestic bins in Nottingham to show how easy it was for fraudsters to obtain personal information from household rubbish.
The company is growing faster than its competition due to a best in class reference customer list and more recently, the launch of software that is easier to use, focuses on alerting users when something is wrong, and finally, a push into the mid-market with an in-house sales force.
It is still known there as Hindustan Unilever, a reference to the decades its local subsidiary spent as an essentially independent company before its fuller integration into the global firm in recent years.
Then again, with all the heat the company has been getting about this top secret project, these could very well be reference designs (as opposed to proper models) for a forthcoming lineup of devices.
Also in true SEOmoz style, the company is announcing this round of funding with a series of memes, which include those that reference Captain John Luc Picard, Willy Wonka, and the kid that raises his fist in triumph.
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The company will only say that there was a spike in demand from a particular company in Sweden, an obvious reference to Ericsson, which as it happens also posted strong results on Wednesday.
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