The idea is that once a customer is brought in the door with promises of commission-free trades, thecompany will have a stable source of income for years.
Looking to shorten the insight cycle, thecompanypromises most customers will begin to see value from using the software before the 30-day free trial ends.
For its part, Eos appears to be overhauling its sales effort. (The company denies this.) One quirky promotion promises a free Apple video iPod for purchasing a round-trip flight by August 31.