Now, however, the company is positioning itself to become vitally important to the stampede of companies searching to make the jumble of genetic code listed by Celera Genomics cra (nyse: cra - news - people) and the Human Genome Project into drugs and, eventually, money.
This more aggressive strategy will ultimately reap more significant rewards from the market when the analysts realize the company is positioning itself to exploit current market disequilibrium while favorably positioning itself for the coming growth cycle.
Over the weekend, the Senate committee, led by Michigan Democrat Carl Levin, released internal Goldman emails that suggest the company was positioning itself to take advantage of a market drop even though it was packaging securities and selling them to clients who had the opposite view.
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The new look, which includes comfortable seating areas and flat-screen TVs, is intended to have a more inviting feel and is part of the company's goal of positioning itself on the higher end of the fast-food industry.
Chief Information Officer RobCarterRob Carter is positioning the company at the nexus between bits and atoms.
Chief Information Officer Rob Carter is positioning the company at the nexus between bits and atoms.
This increase in sales was primarily due to strong brand positioning of the company.
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We continue to struggle with the strategic positioning of the company longer-term.
The company likens its product's positioning to Pure Digital Corp's popular, compact, simple and affordable Flip video camera, which has succeeded in the face of digital cameras that can capture video of comparable quality.
Marketing is strategically important to the follow through, both in terms of supporting the CEO in determining the right positioning and in becoming the glue that holds the different parts of the company together behind the promise.
For the sake of better brand positioning and better efficiency, Yang announced in the same e-mail that his company will split into two new groups: Lenovo Business Group (LBG) and Think Business Group (TBG).
ENGADGET: Lenovo to split into Lenovo Business Group and Think Business Group, effective in April
Thus, the company can sell to consumers in China, refine its product positioning, and then move to other markets if prospects look promising.
And in 2005 EADS Sodern, a French maker of satellites' control and positioning systems and subsidiary of the Franco-German company EADS, said it would start to phase out its American supplier base.
That positioning jives with Twitter management's vision for the company, as laid bare in the stolen meeting notes published by TechCrunch.
By harnessing the acting chops of employees who actually helped design and build the new Escape, Ford has further engaged its culture in a Go Further positioning that began as an internal-branding makeover early this year before the company unveiled the theme and also aimed it at consumers in the spring.
FORBES: Ford 'Insources' Escape Ads By Featuring Actual Employees
Positioning the retailer as a fashion setter also gives Watson an excuse to move the company in new directions.
Clearly, storage companies are taking advantage of large cash positions and relatively beaten down company valuations to increase their market share but they are also positioning themselves for coming changes in the storage market.
FORBES: Changing Digital Storage Requirements for Clouds and Mobile Devices
The list included companies as diverse as Garmin and John Deere and any company that sells products that utilize global positioning for airline or sea navigation, for planting seeds in a field, for locating lost climbers or hikers in the wilderness and so forth.
Apple, Jobs' secretive computer and gadget company, has been quietly positioning millions of units of a mysterious new product--almost certainly the new iPhone--in key markets since March.
In the fourth quarter, the company plans to increase sales of LCD TVs by expanding marketing of CINEMA 3D Smart TVs and enhancing its premium brand positioning with the new Ultra HD TV.
ENGADGET: LG records a 'solid' $138.57 million net profit for Q3, keeps the positive trend going
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