Sentiment is determined by a number of methods, such as option pricing, analysis of the tick trading data, surveys of investors, musings in the social media and comments by the analysts.

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There is a vast collection of comments and analysis that says the best way to do that -- and this is vast, I mean, from a broad political spectrum -- the best way to do that is to take a balanced approach, significant cuts in defense -- I mean, in non-defense discretionary spending, significant cuts in defense spending, significant savings in entitlements, and significant savings from the tax code, plus interest.

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After isolating the effects of digital display from other social content (such as user comments and viral activity), the analysis also found that social media had much higher impact than other digital media.

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The panel's analysis of the evidence found that substantive amendments were made by South Yorkshire Police to remove and alter comments unfavorable to their organization.

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