The British Museum has been a place of pilgrimage for Perry since he was a child -- though he admits to a sense of disappointment on his first visit, because the model boats in the Egyptian collection were not as shiny and new as the cars he played with at home.

CNN: October 6, 2011 -- Updated 1319 GMT (2119 HKT)

The former model Beverly Johnson who I sat next to at the show was clearly impressed by the collection.

FORBES: Flowers, Romance And Color Remain Strong Trends On 3rd Day of New York Fashion Week

The main difference being that the more traditional model, featuring pro-rata allocation and collection of payment for order flow, is more geared towards one facet of the investing community, comprised in large part by retail investors who are using options limit orders and other very simple strategies.

FORBES: Examining The Options Flash

Besides using real women on Facebook to model its latest styles, the company has expanded its petite offerings and its shoe collection, both based on customer feedback, most of which is now coming from social media channels.

FORBES: Social Media Is Fashion's Newest Muse