"They came out threw and everything at us, " Memphis coach Lionel Hollins said of the Clippers.
The Clippers owned a 40-38 edge on the boards for the second straight game.
The Clippers led 57-51 at halftime after Barnes tipped in Paul's miss just before the buzzer.
Part of that lackluster performance stemmed from the Clippers' ability to contest such jumpers.
And greater website traffic raises ad rates the Clippers can demand from web advertisers.
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Merchandise sales boost league revenues, of which the Clippers will receive some trickle down.
FORBES: MERCHANDISE SALES, WEBSITE TRAFFIC, TV RATINGS ALL RISING
The Clippers trimmed a 19-point deficit to 82-73 at the end of the third.
Through Thursday, Houston is 10-11, the Lakers are 9-14 and the Clippers are 16-6.
The Clippers set a franchise record going 56-32 in the regular season, earning the No. 4 seed.
The game was slowed by the referees, who called Memphis for 29 fouls and the Clippers 28.
Griffin then fed Crawford in the right corner for a 3-pointer that left the Clippers trailing 91-90.
But, in both cases the clippers and nets show a lack of stewardship issues with prior comissioners.
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The Clippers returned to their high-flying ways after Lob City managed just one dunk in the series opener.
The Clippers led by seven points early in the third before the game turned into a back-and-forth affair.
Memphis owned a 48-46 edge in scoring in the paint, while the Clippers dominated 25-5 in second-chance points.
The message appeared on Friday, hours before his team, the Los Angeles Lakers, were to play the Clippers.
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Expecting a championship from the Clippers is like expecting Mark Zuckerberg to end up on a 10 Best-Dressed List.
Neither team led by more than eight points in the first half, with the Clippers ahead 50-44 at halftime.
The Clippers had four players in foul trouble in the second half: Griffin, Butler, Lamar Odom and Matt Barnes.
No one struggled more against the Clippers' block-happy defense than Knicks guard J.
Barnes hit back-to-back 3-pointers on offensive rebounds to get the Clippers within three.
The Clippers beat the Memphis Grizzlies 93-91 on Monday night to take a 2-0 lead in the first-round playoff series.
The Clippers' bench started the fourth quarter and ran off eight straight points for the game's first double-digit lead, 81-71.
Besides Griffin, Jordan had four fouls, while Matt Barnes, Lamar Odom and Ronny Turiaf had three apiece for the Clippers.
The Clippers had one last run, a 10-1 spurt capped by Butler's 20-foot jumper with 5:16 left pulling them within 103-97.
Pretty damn good when you consider that there are 21 teams in the league currently with more wins than the Clippers.
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But note the Clippers current record thus far this season is identical to what it was after 53 games last season.
FORBES: Blake Griffin's Finanical Impact On The Clippers: More Than Just LA Glitz
Besides the turnovers, the Clippers were just 2 of 11 from 3-point range, missing four straight to close the second quarter.
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