What is causing the pain is the way that the internet has stolen the classifieds.
This online business has eaten the classifieds through Craigslist, Monster.com and so on.
In fact, the classifieds sections of local papers across the country began to fill up with new, unused but very cheap Hoovers.
But the classifieds are filled with ads that say, no voucher.
Search ads and Craigslist killed the classifieds that fueled papers.
In the UK local newspapers based much of their revenue on the classifieds sections: in the US the local monopolies of the big city newspapers provided much the same structure.
The classifieds business has been eviscerated by the online equivalents, display advertising is declining and so are circulations and circulation revenues: those are the three major revenue sources for a newspaper.
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Technology has vastly improved on the newspaper classifieds that brokered the sweating of assets for a century.
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Craigslist, the popular classifieds site, on Tuesday filed a countersuit against its minority stakeholder, eBay, alleging illegal competition, trademark infringement and breaches of fiduciary duty, among other things.
The online classifieds boom has made it infinitely easier to pick up or get rid of a car, a used plasma TV or anything else you can imagine.
But the site has classifieds that could generate revenue, as well as local event listings and crime and safety postings that could be monetized.
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She places ads on the huge online classifieds sites like AutoTrader.com and Cars.com, where customers can search for specific models and link directly to the dealer when they find what they're looking for.
The Internet-based auction site purchased two online classifieds businesses and the online payment services company Bill Me Later.
Back nearly a decade looking at the New York Times accounts classifieds amounted to near one third of total revenue: as important as the cover price (the other third was display advertising in the paper).
TEMPLE-RASTON: Flipping through the New York Times classifieds, Bruno came across an auction announcement that said that everything at 2001 Odyssey's old location, from lights to bar glasses, to unused bottles of booze, was all on the block.
But the chief executive of Oodle, a classifieds search engine, is trying to nibble away at the problem.
Newspapers may be selling more ad pages, but classifieds remain in the dumps.
Neither have had classifieds sections in the way that US newspapers do, and the Mail has joined the online world with gusto.
Paid search now represents 47% of the Web ad market, followed by display ads, including banners and digital video, at 36%, and classifieds 11%, according to the Internet Advertising Bureau.
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Online classifieds is one of the site's fastest-growing services, especially among non-U.S. visitors (see " eBay's Classified' Strategy")--a boon to the San Jose, Calif.
Look at the shoppers (freebie papers that consist primarily of classifieds) that will be competing for your ad dollars.
People also use the site to make recommendations of local businesses or to post classifieds.
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Donato's Oodle already scrapes search results from more than 75, 000 other classifieds sites, makes them searchable and links back to the original sites.
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